Optimise the Core Profile Sections
Headline
Pair your role with impact keywords (industry, scope, specialisations) so you appear in recruiter searches.
About
Repurpose the core of your resume summary, weave in a personal leadership statement, and invite conversation.
Experience
Translate resume bullets into first-person achievements, prioritising metrics and stakeholder outcomes.
Featured
Showcase media that backs your claims — presentations, case studies, published articles, or testimonials.
Skills & Recommendations
List the top 50 skills you want to be endorsed for and request 2–3 targeted recommendations each quarter.
Block 90 minutes to update the profile end-to-end. Align keywords with your targeted roles so the algorithm understands who to show your profile to and when.
Build a Weekly Visibility Routine
- Monday: Add 10 new connections across recruiters, peers, and leaders in your priority organisations.
- Tuesday: Comment thoughtfully on three posts using insights from your achievement bank to add credibility.
- Wednesday: Publish a short post (100–200 words) highlighting a recent win, industry learning, or resource from your network.
- Thursday: Send a value-led message to a recruiter or hiring manager, referencing a recent announcement or role.
- Friday: Record wins and engagement data in your job search tracker to inform the next week's focus.
Leverage LinkedIn Features Strategically
- Open to Work. Use Recruiter-only visibility unless you are publicly searching; customise the job titles to mirror your target roles.
- Creator Mode. Activate once you have a posting cadence and set relevant topic hashtags to attract the right audience.
- Newsletters and Articles. Repurpose long-form content from your selection criteria responsesor case studies to establish authority.
- Analytics. Track profile views, search appearances, and engagement weekly to see if your messaging resonates.
Message Templates That Get Responses
Keep outreach short, specific, and respectful of the other person's time. Tailor these prompts with detail from your research:
- Warm introduction: “Hi Sarah, I noticed we both contributed to the NSW digital health rollout. I especially liked your post about clinician adoption. I'm exploring senior project leadership roles and would value any advice on aligning with your team.”
- Recruiter follow-up: “Hi Daniel, thanks for viewing my profile. I've led national infrastructure programs with budgets up to $45M and am keen to support the Transformation Lead opening at XYZ. May I send through the resume outlined in my playbook?”
- Value add: “Hi Priya, after reading your post on inclusive hiring I thought you might appreciate this resource — it’s from the framework we use in our selection criteria guide.”
Maintain Consistency Across Platforms
When your LinkedIn presence, resume, and cover letter reinforce the same message, hiring managers trust your narrative. Review all three assets after every major update:
- Ensure your headline and resume summary communicate the same value proposition.
- Cross-check metrics so achievements match across documents and conversations.
- Update featured media and documents whenever you refresh the definitive cover letter guide or publish new work.
Stay active for at least 90 days after landing a role. Continued visibility keeps your network warm and positions you for future opportunities.
