Writing a cover letter that actually gets you interviews starts with clear messaging, ATS optimisation, and addressing hiring managers directly. A strong cover letter can boost your chances by 40% in a competitive job market like Australia’s, where SEEK jobs attract 500+ applications.
TL;DR: A well-crafted cover letter tailored to the job, optimised for ATS, and aligned with recruiter expectations significantly improves your chances of securing interviews. This article breaks down how to write one, using real-world recruitment data and practical steps.
Why is a cover letter important when applying for jobs?
A cover letter introduces you beyond your resume and helps recruiters understand why you’re the right fit. It’s your chance to highlight key skills, explain career changes, and show motivation.
With 99% of employers using applicant tracking systems, your cover letter can also include keywords that improve your application’s ranking. Melissa Peacock, a recruiter with 15 years’ experience, says, “If you are confident on paper, you have already won the hiring manager over.” This Halo Effect means a strong cover letter sets a positive tone before the interview.
How do I write a cover letter that passes ATS filters?
To pass ATS filters, your cover letter must include relevant keywords from the job ad and use simple formatting. Avoid images, unusual fonts, and headers that ATS software can’t read.
Use bullet points to clearly list your skills and achievements. Tailor your cover letter to each role by mirroring language from the job description. This helps both ATS and hiring managers see you as a perfect match.
Step-by-step process to write an ATS-friendly cover letter
- Read the job description carefully and highlight key skills and requirements.
- Write a clear introduction stating the role you’re applying for and why.
- Use bullet points to show how your experience matches the job criteria.
- Include quantifiable achievements to back up your claims.
- Close with a confident call to action, inviting the recruiter to interview you.
- Proofread for spelling and grammar errors.
- Save and submit your cover letter as a .docx or PDF file, as requested.
What should I include in my cover letter to impress Australian recruiters?
Australian recruiters look for clarity, relevance, and professionalism. Mention your connection to the company or industry and explain how your skills solve their problems.
For example, if applying to a major Australian university or TAFE, highlight your education or training that aligns with the role. If you’re a migrant or career changer, address any gaps or transitions positively.
Cover letter content checklist
- Clear job title and source of the vacancy
- Brief introduction about you
- Three to five key skills or achievements linked to the role
- Why you want to work for the company
- Call to action for an interview
- Professional closing and signature
How does a cover letter improve my chances compared to just a resume?
A cover letter adds context and personality that a resume alone can’t provide. SEEK data shows only 66% of applicants submit cover letters, which means including one gives you an edge.
Cover letters improve interview chances by 40% because they allow you to directly address recruiter concerns and demonstrate communication skills. They also help you stand out in a pool of 500+ applicants.
| Feature | Resume Alone | Resume + Cover Letter |
| ATS Keyword Matching | Good | Better (with tailored letter) |
| Personalisation | Low | High |
| Demonstrates Motivation | No | Yes |
| Improves Interview Chances | Baseline | +40% |
What common mistakes should I avoid in my cover letter?
Common pitfalls include generic letters, repeating your resume verbatim, and ignoring the job description. Avoid long paragraphs and jargon that dilute your message.
Make sure you address the letter to the right person if possible, and never submit a cover letter with spelling or grammar errors.
Quick cover letter mistakes checklist
- Not tailoring the letter to the job
- Using vague or generic statements
- Ignoring ATS keyword optimisation
- Submitting without proofreading
- Overly long or dense paragraphs
- Failing to include a clear call to action
How can I increase my confidence in the hiring process with a strong cover letter?
A strong cover letter backed by recruiter-informed strategies builds confidence. Knowing you’ve crafted a document that speaks directly to recruiters and ATS means you’re starting ahead.
Melissa Peacock’s insight highlights this: confident applications create a Halo Effect, making hiring managers more likely to overlook minor interview biases. This mental advantage can be the difference between interview and rejection.
What are the next steps after writing my cover letter?
After writing, review your cover letter alongside your resume to ensure consistent messaging. Use LinkedIn to research the company and hiring manager. Submit your application through SEEK or the employer’s portal as instructed.
Follow up politely if you haven’t heard back after 7-10 days. Persistence combined with a strong application often pays off.
Action sequence to maximise your cover letter impact
- Write a tailored cover letter for each job
- Optimise for ATS with keywords and simple formatting
- Proofread and get feedback from a trusted source
- Submit alongside a matching, ATS-friendly resume
- Track applications and follow up professionally
FAQs about cover letters
Do all Australian employers require cover letters?
No, not all employers require cover letters, but 66% of Australian applicants submit them, and including one improves your chances by 40%.
Can I use the same cover letter for multiple jobs?
No. Tailoring your cover letter to each job’s keywords and requirements is essential for ATS success and recruiter appeal.
How long should my cover letter be?
Keep your cover letter to one page, ideally 3-4 short paragraphs or up to 300 words for clear and concise messaging.
Ready to improve your cover letter and get more interviews?
With over 15 years helping 6,000+ Australian job seekers, ATS Resume specialises in creating tailored, ATS-friendly cover letters and resumes that recruiters love. Our practical, results-driven approach can help you stand out in a crowded market and secure interviews faster.
Update your cover letter and resume today with ATS Resume and start winning interviews with confidence.
