Start With an Objective Audit
Open your profile in incognito mode and look at it like a recruiter. In under 30 seconds, they should understand who you help, how you deliver results, and what opportunities you are seeking.
Use the resume checklist as a reference — your offline and online stories should match.
Optimise the Essentials
Update these areas first for the biggest visibility boost:
Headline formula
Pair your role target with proof of impact: ‘Program Manager | Scaling digital services across NSW Health’.
Services and Open to Work
Activate the Services page or ‘Open to Work’ setting with keywords recruiters search for and your preferred contract types.
Featured media refresh
Pin portfolio pieces, project summaries, or a short intro video so visitors immediately see the value you offer.
Skills verification
Complete LinkedIn skill assessments for high-value tools and add external certifications for extra credibility.
Newsletter or post cadence
Share a fortnightly update or curated insights to stay visible without overwhelming your network.
Keep a note of keywords you are using so you can mirror them in yourresume andcover letters.
Increase Engagement Strategically
Engagement isn't about volume; it's about relevance. Aim for a mix of:
- Weekly comments that add insight to industry discussions.
- Monthly posts summarising a project win or lesson learned.
- Quarterly articles or newsletters showcasing your expertise.
Schedule time for 15-minute LinkedIn sprints. Add the activities to your job search tracker so momentum doesn't drop.
Measure and Iterate
Review profile analytics each fortnight. Monitor search appearances, profile views, and post engagement. Adjust keywords, featured media, and connection requests based on what gains traction.
When interviews start rolling in, keep your communication sharp with ourpost-interview follow-up tips.
